Public Support for Free Trade Agreements: The Influence of Economic Concerns, Group Identification, and Cognitive Involvement

Author:

Granzin Kent L.1,Painter John J.1,Brazell Jeffrey D.2,Olsen Janeen E.3

Affiliation:

1. David Eccles School of Business, University of Utah

2. Department of Marketing, Faculty of Economics, University of Sydney

3. Department of Marketing, College of Business, Louisiana State University

Abstract

This study develops and tests a model of the influences on citizens' support for more open markets. The flow of influence in the model features eight antecedent constructs whose proposed explanatory power is based on three themes: citizens' economic concerns, group identification, and cognitive involvement in the issues. The model was tested by subjecting survey data from 240 respondents to structural equation analysis. The results support the three conceptual themes used to generate a pattern of proposed influences on the endorsement of the North American Free Trade Agreement (NAFTA) (and the antecedent endogenous constructs in the model). Support for NAFTA increases with citizens' level of knowledge and assessed importance of NAFTA; support decreases with perceived U.S. economic vulnerability, call for job protection, conservatism, xenophobia, and believability of Perot.

Publisher

SAGE Publications

Subject

Marketing

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened?;Journal of International Consumer Marketing;2008-12-16

2. Ethics and Public Policy Implications of Research on Consumer Well-Being;Journal of Public Policy & Marketing;2008-09

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