Industry Product Volatility and Retailer Assortments-Reference-Cited by-同舟云学术

Industry Product Volatility and Retailer Assortments

Published:1992-12 Issue:2 Volume:12 Page:28-37
ISSN:0276-1467
Container-title:Journal of Macromarketing
language:en
Short-container-title:Journal of Macromarketing

Author:

Cadeaux Jack M.¹

Affiliation:

1. School of Business and Economics at Chapman University in Orange, California

Abstract

The frequency with which manufacturers change the contents of their product lines varies among industries. Industry product volatility arguably contributes to the uncertainty retailers face as vertical matchers. Contingency theories of channel coordination and distinctive expertise support an argument about how such volatility might affect retailer assortments.

Publisher

SAGE Publications

Subject

Marketing

Link

http://journals.sagepub.com/doi/pdf/10.1177/027614679201200204

Reference38 articles.

1. Diagnosing the Experience Curve

2. Environmental Determinants of Decision-Making Uncertainty in Marketing Channels

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