Affiliation:
1. Owen Graduate School of Management, Vanderbilt University, Nashville, TN, USA
Abstract
This essay reflects on the burgeoning literature by marketing scholars in addressing various aspects of global disasters, from both natural and man-made causes. Marketing scholarship into elements of disaster management may be an example of a phenomenon in the “macro cross” posited by Peterson (2016). Disaster events are numerous and striking, with most comprising some element of consumption, hence, marketers might be well-poised to contribute to preparedness and recovery.
Cited by
7 articles.
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