On Economic Growth, Marketing Systems, and the Quality of Life

Author:

Layton Roger A.1

Affiliation:

1. University of New South Wales, Sydney, Australia,

Abstract

In addition to favorable institutions and knowledge accumulation, there is a third significant set of factors that could and should be taken into the analysis of economic growth. Where there is specialization there must also be trade, and, overtime, where there is trade there will also emerge the specialized roles and market structures needed to handle trade efficiently. These specialized roles and market structures, identified as marketing systems, together with institutions and technology constitute the three essential sets of factors needed for growth to occur. While institutional change tends to be long term, and technological change is often discontinuous and medium term, marketing system changes leading to improvements in either or both of effectiveness and efficiency in trade have a much more immediate impact on the well-being of the community. If the marketing systems that play such a central role are poorly adapted to the environments in which they operate, or lack in health, resilience or responsiveness, for structural or functional reasons, then growth and ultimately the quality of life will be directly affected. An understanding of marketing systems, their emergence, and their role in influencing economic growth is a necessary first step toward the ‘‘constructive engagement’’ of marketing with society envisaged by Shultz.

Publisher

SAGE Publications

Subject

Marketing

Reference67 articles.

1. Acemoglu, D., S. Johnson, and J. Robinson. 2006. Institutions as the fundamental causes of long-run growth. In Handbook of economic growth, ed. P. Aghion, and S. Durlauf. Amsterdam: North Holland. 385-464.

2. The Free-Market Innovation Machine

3. Good Capitalism, Bad Capitalism, and the Economics of Growth and Prosperity

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3