The Consumer Dream in the United States: Aspirations and Achievements in a Changing Environment-Reference-Cited by-同舟云学术

The Consumer Dream in the United States: Aspirations and Achievements in a Changing Environment

Published:1987-10 Issue:2 Volume:7 Page:41-51
ISSN:0276-1467
Container-title:Journal of Macromarketing
language:en
Short-container-title:Journal of Macromarketing

Author:

Dholakia Ruby Roy¹,Levy Sidney J.²

Affiliation:

1. University of Rhode Island

2. Graduate School of Management, Northwestern University

Abstract

An empirical study was designed to examine the relationship between consumer aspirations and achievements defined primarily in terms of ownership of the ideal home. The characteristics of consumers who differ in their achievement of home ownership were analyzed, along with their aspirations and behavior. It was found that the changing economic environment has negatively affected the achievement of home ownership rather than the aspirations to it.

Publisher

SAGE Publications

Subject

Marketing

Link

http://journals.sagepub.com/doi/pdf/10.1177/027614678700700206

Reference63 articles.

1. Belk, R.W. (1984a), "Cultural and Historical Differences on Concepts of Self and Their Effects on Attitudes Toward Having and Giving," in Advances in Consumer Research, Vol. 11, T. C. Kinnear, ed. Provo, UT: Association for Consumer Research, pp. 154-160.

Cited by 9 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. From Solidity to Liquidity: Macro-Level Consumption Patterns in the Sharing Economy;Journal of Macromarketing;2020-09-14

2. Ruby Roy Dholakia: autobiographical reflections of a female marketing academic;Journal of Historical Research in Marketing;2019-11-18

3. Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers;Journal of Consumer Marketing;2010-03-23

4. To B. or Not to B.?: The B. Schools Under Attack-Again?;Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration;2009-04-08

5. Macromarketing: Past, Present, and Possible Future;Journal of Macromarketing;2006-12