United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings-Reference-Cited by-同舟云学术

United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings

Published:2024-01-10 Issue: Volume: Page:
ISSN:0276-1467
Container-title:Journal of Macromarketing
language:en
Short-container-title:Journal of Macromarketing

Author:

Riley Jen¹^ORCID,Bryant Morgan M.²^ORCID,Nicewicz-Scott Kate³,Watson Amy⁴,Turner-Henderson Tiffanie⁵

Affiliation:

1. Owen Graduate School of Management, Vanderbilt University, Nashville, TN, USA

2. Haub School of Business, Saint Joseph's University, Philadelphia, PA, USA

3. Gordon Ford College of Business, Western Kentucky University, Bowling Green, KY, USA

4. Harley Langdale Jr. College of Business Administration, Valdosta State University, Valdosta, GA, USA

5. Porter B. Byrum School of Business, Wingate University, Wingate, NC, USA

Abstract

This research interprets the destabilization in U.S. higher education using Layton's theory of marketing systems to detail disruptions to academia's system settings. It highlights three impacted areas: governance, sentiment, and transformation. The authors examine the interplay between societal, technological, competitive, and political power shifts as major disruptors reshaping higher education. It critically examines these shifts by intertwining history with the demands of today's evolving landscape, emphasizing the need for transformative change. Layton's theory is utilized in this study to provide stakeholders a starting point to make informed, situationally aware strategic decisions during the choice and value-added phases of the framework based on Layton's Marketing Systems Theory.

Publisher

SAGE Publications

Subject

Marketing

Link

http://journals.sagepub.com/doi/pdf/10.1177/02761467231222540

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