Affiliation:
1. Department of Marketing, College of Business, California State University Long Beach, 1250 Bellflower Blvd, Long Beach, CA 90804, USA
Abstract
How did the government of North Vietnam use propaganda posters during the Vietnam War (1955–1975) to rally Vietnamese people's support of its war efforts and successfully drive the Americans out of Vietnam? Through an interpretive analysis of the iconography and texts found in 141 posters, this study demonstrates four thematic appeals in Vietnamese posters during the Vietnam War: 1/ Emotional appeals (hate and sympathy; pride and indomitability); 2/ Social unity (dedication; allegiance and solidarity); 3/ Authority and leadership; and 4/ Idealized future. The study delivers fresh insights for research in social marketing, communication, art history, political science, and Asian studies.
Reference97 articles.
1. Titans/Planners, Bohemians/Revolutionaries: Male Empowerment in the 1930S
2. Anh Ngoc (2015), “Tranh Cổ Động Việt Nam Trong Mắt Hoạ Sỹ Nước Ngoài,” (Vietnamese Propaganda Posters in Foreign Artists’ Eyes) available at: https://vnexpress.net/tin-tuc/the-gioi/tranh-co-dong-khang-chien-cua-viet-nam-trong-mat-hoa-si-nuoc-ngoai-3160488.html (accessed October 20, 2017).
3. Reservation and Development of Vietnamese Dong Ho Folk Painting
4. null
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献