Macromarketing Roundtable Commentary—The Export of Marketing Education-Reference-Cited by-同舟云学术

Macromarketing Roundtable Commentary—The Export of Marketing Education

Published:2011-09 Issue:3 Volume:31 Page:312-321
ISSN:0276-1467
Container-title:Journal of Macromarketing
language:en
Short-container-title:Journal of Macromarketing

Author:

Bradshaw Alan¹,Tadajewski Mark²

Affiliation:

1. School of Management, Royal Holloway, University of London, UK

2. University of Strathclyde, Scotland, UK

Publisher

SAGE Publications

Subject

Marketing

Link

http://journals.sagepub.com/doi/pdf/10.1177/0276146711406443

Reference88 articles.

1. Al-Youssef Joanna(2009), “The Internationalisation of Higher Education Institutions – A Case Study of a British University,” doctoral dissertation, University of Bath.

2. Crossing Borders: Globalization as Myth and Charter in American Transnational Consumer Marketing

3. Marketers' Attitudes toward the Marketing Concept

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