Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development

Abstract

The authors reflect on the trends that inspired the 8th International Conference on Marketing and Development and some overarching sentiments that emerged during the conference. Trends indicate that globalization and transformation continue and are inextricably connected to marketing and development; many stakeholders in developing economies are enthused about opportunities provided by globalization and transformation. It is, however, becoming clear that quality of life only can be enhanced throughout the world during the long term if (1) more stakeholders are more fully included in the process, (2) concepts and measures of development are expanded, and (3) more cross-disciplinary, collaborative research endeavors and policies are designed and implemented.