A Positive Behavioral Approach: Identifying Theoretical Factors Influencing Moderate Drinking Practices
Author:
Affiliation:
1. Department of Marketing, Griffith Business School, Griffith University, Nathan, Queensland, Australia
2. Menzies Health Institute Queensland, Griffith University, Nathan, Queensland, Australia
Abstract
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics
Link
http://journals.sagepub.com/doi/pdf/10.1177/1524500419830442
Reference64 articles.
1. A typology of drug resistance strategies
2. The Use of the Major Components of Social Marketing
3. To drink or not to drink: The differential role of alcohol expectancies and drinking refusal self-efficacy in quantity and frequency of alcohol consumption
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