Export Opportunities in a Crumbling Economy: The Soviet Union in 1990

Author:

Larsen Trina L.1,Green Robert T.2

Affiliation:

1. Drexel University, Philadelphia, Pennsylvania.

2. Global Business Marketing at the University of Texas at Austin.

Abstract

Economic liberalization is underway in many countries that had previously been relatively closed to outside commercial relations. This includes former East Bloc nations and LDCs that had long attempted to protect their inefficient industries from foreign competition. Perhaps the most spectacular example of this trend is the former Soviet Union. This article reports a study of the changes that occurred in the former Soviet Union's trade relations with non-communist countries in the critical period during which trade ‘openness’ was being established. The results provide insights that may be useful to exporters in their assessment of market opportunities in countries undergoing the difficult transition to a market economy.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

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