Executive Insights: Corporate Culture and Market Orientation: Comparing Indian and Japanese Firms
Author:
Affiliation:
1. Harvard Business School.
2. China-Europe International Business School, Shanghai, China, and C.V. Starr senior research fellow at Dartmouth College.
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/1069031X9900700407
Reference33 articles.
1. A Model of Distributor Firm and Manufacturer Firm Working Partnerships
2. On Cross-Cultural Comparability
3. India in Transition
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