EXPRESS: Exploratory search and international performance: when do local alliances matter?
-
Published:2023-11-09
Issue:
Volume:
Page:
-
ISSN:1069-031X
-
Container-title:Journal of International Marketing
-
language:en
-
Short-container-title:Journal of International Marketing
Author:
Abdi Majid,Aulakh Preet S.,Ma Zicheng
Abstract
Firms are often encouraged to collaborate to draw on local partners’ expertise and insider status during internationalization. We argue that the appropriateness of alliances during international expansion depends on the type of exploratory search a firm pursues. During internationalization, firms engage with novelty in two distinct, yet often conflated, domains: institutional and product. We posit that firms’ novelty-seeking in these two domains engages homegrown knowledge structures in contrasting capacities, which alters the conduciveness of local partnerships as a mechanism of internationalization. While reliance on local partnerships enhances the performance outcomes of institutional exploration, performance-enhancing product exploration requires internalized governance arrangements. Based on the export operations of firms from three emerging economies, the empirical results support our theorized relationships.
Publisher
SAGE Publications
Subject
Marketing,Business and International Management