The Effects of Price on Brand Extension Evaluations: The Moderating Role of Extension Similarity-Reference-Cited by-同舟云学术

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The Effects of Price on Brand Extension Evaluations: The Moderating Role of Extension Similarity

Published:2002-04-01 Issue:2 Volume:30 Page:131-140
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:Journal of the Academy of Marketing Science

Author:

Taylor V. A.,Bearden W. O.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.springerlink.com/index/pdf/10.1177/03079459994380

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