Contextual Approach to the Question of Authenticity in Heritage Management and Tourism

Abstract

Moving beyond the objectives of conservation, today’s heritage profession aims for heritage management. The management approach reminds professionals and host communities to consider sustainability of heritage in economic, environmental and socio-cultural frameworks. Integration of tourism within heritage management frameworks can provide economic incentives for managing heritage sites and activities, whereas well managed and interpreted heritage resources can be popular destinations for tourism. However, there might be other unwanted and unforeseen consequences of these practices. While providing an economic support for heritage management, the economic attraction may entice exploitation of heritage resources, including over-use, theft and vandalism. Over-marketing of heritage resources may trigger promotion of cheap mimicries of heritage manifestations and values. Such consequences and discussion often revolve around the notion of authenticity—one of the much-talked about and widely used terminologies in both heritage management and tourism. The notion of authenticity may have different meanings for different contexts, resulting in a mismatch of perceptions of what and how to be conserved, preserved, managed and presented. This article explores some of the complications associated with the notion of authenticity in heritage management and tourism, and suggests a contextual approach to authenticity.