Cultural globalization on the printed page: Stability and change in the proportion of foreign cultural products in European quality newspapers, 1960–2010

Abstract

To bring empirical scrutiny to the often very general and theory-driven debates on cultural globalization and to broaden the geographical scope of previous studies on the topic, this paper presents an analysis of the changes in the relative weight of national and global culture in the culture sections of quality European newspapers from 1960 to 2010. Through content analysis of newspaper articles, the paper examines how the composition of geographical origin of the cultural products discussed has changed over a half-century. The paper asks whether globalizing trends exist in newspaper coverage of culture or whether coverage of national culture remains dominant; to what degree is there variation, based on the art form discussed; and whether newspapers embedded in their national contexts differ from each other in these respects. The results show only a moderate increase in coverage of global products. However, clear trends were found that are associated with both the geographical origin of cultural products and the art forms discussed in the articles, highlighting that post-1960s cultural globalization is best understood as being intertwined with the rise of popular culture and the corresponding decline of traditional – and very European – highbrow culture.