Affiliation:
1. Indiana University-Purdue University Indianapolis, USA,
Abstract
Based on the uses and gratifications theory and the Delphi technique, this study did an in-depth investigation among 28 college and high school students on youths' rationales behind their news consumption behavior. The study concludes that, in years to come, the news industry needs to realize a true convergence online by providing to the younger generation an experience of consuming multimedia news that is customizable and relevant to them with an opportunity for participatory journalism.
Subject
Arts and Humanities (miscellaneous),Communication
Cited by
44 articles.
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