Rethinking framing and news values in gamified journalistic contexts: A comparative case study of Al Jazeera’s interactive games

Abstract

Declining consumption rates of traditional news have led media outlets to search for innovative ways for engaging their audiences. News gamification emerged as a way to offer a more personalized news experience and a playful content by employing tools like badges, points, and leaderboards. As we are beginning to understand the benefits and pitfalls of gamifying news, the influence of the gamification on the news reporting techniques and news delivery structures is still not fully explored. The current study analyzes two games: Pirate Fishing: An Interactive Investigation and #Hacked Syria’s Electronic Armies, for the main generic news frames employed within interactive gamified contexts. Drawing on the integrative framing analysis approach, the study employs an innovative qualitative content analysis to investigate the multimodal – structural, textual, and visual – generic frames each game involves. By revisiting a contemporary list of news values, the study provides a further discussion about changing news values in the gamified setting.