News Platform Preference as a predictor of political and civic participation

Abstract

Scholars have observed the influence of online and offline media use on the promotion of political and civic engagement. Findings indicate a positive correlation between media use and participation. This study moves beyond such effect on participation. Using data from an original national US survey, this article explores the effects of News Platform Preference Scale – a construct that measures the contrast between online and traditional news use in a continuum – on participatory behaviours. Controlling for usual online and offline media use, results show that a preference for digital media has strong positive effects over political and civic participation, suggesting these media may indeed be different.