“You Took That From Me”: Conspiracism and Online Harassment in the Alt-Fandom of The Last of Us Part II

Abstract

The reception to 2020's The Last of Us Part II was a maelstrom of misleading marketing, unprecedented leaks, and a vicious fallout characterized by prejudiced online harassment and sprawling conspiracies. Through an in-depth analysis of Part II's reception, this article seeks to apprehend the increasing frequency of such controversies in popular culture as a distinct transformation of online fandom, which is defined by the agendas of the alt-right. The “anti-woke” campaigns emblematic of these communities are best understood through what this article defines as alt-fandom, where conspiracy theories are fabricated in order to defy the supposed ideological and narrative transgressions of a new text. In the case of The Last of Us franchise, the challenges posed by its corrosive alt-fandom are endemic to a new reception climate confronting the production of media texts.