Affiliation:
1. Faculty of Economics and Business, University of Zagreb
2. Institute for Tourism, Zagreb
3. University of Valencia
Abstract
The current study intends to contribute to a better understanding of the medical tourism experience. In particular, this study uses data from a survey-based study conducted on a sample of 1,209 medical tourists in Croatia. On the one hand, this study aims to explore and shed light on the decision-making process of medical tourists, and, on the other hand, to reveal which elements of both the medical institution and the destination where it is located, have largest potentials to drive medical tourist delight and/or frustration, in accordance with the three-factor theory of customer satisfaction.
Subject
Tourism, Leisure and Hospitality Management,Education
Cited by
7 articles.
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