Hedonic Scales Used in a Logit Model To Explore Casino Game Choice

Abstract

This study examined the relationship between hedonic factors and casino game choice. The hedonic factors examined were emotion, sensation seeking and impulsivity, absorbing ex periences, and analytical characteristics. The constructs were measured using the Mehra bian and Russell Pleasure, Arousal, and Dominance Scale; the Zuckerman Sensation Seek ing and Impulsivity Scale; the Swanson Absorbing Experience Scale; and an analytical scale developed by the researchers. The data were factor analyzed and the resulting four- factor model was used in subsequent logistic regression to identify a game choice model for mechanical game players and table game players. Table game players are more deeply in volved and tend to be more aware of the intricacies of the games than mechanical game players. Table game players are not as impulsive and tend to be more controlled than me chanical game players.