Affiliation:
1. Kansas State University,
2. Purdue University
3. Kansas State University
Abstract
Yield management systems focus on the appropriate amount and depth of rate categories to maximize revenue for lodging properties. However, it is the interaction between reservationists and consumers that determines the room price. This study identified and compared different levels of discounting among various lodging companies. The findings should assist managers in benchmarking the current discounting practices in lodging companies.
Subject
Tourism, Leisure and Hospitality Management,Education
Cited by
14 articles.
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