Strategic Management Education Incorporating Written or Simulation Cases: An Empirical Test

Abstract

In the context of hospitality education, this article reports on an empirical study of student learning considering four factors: strategic management skills, team process skills, level of difficulty, and overall perceived learning. Results of the empirical study suggest that the use of management computer simulation cases facilitates greater educational development than does the use of written cases (or a combination) as perceived by hospitality students in a capstone strategic management course. Discussion and future research proposals on using computer simulation cases for team and individual strategic management development and research are noted.