Affiliation:
1. College of Hotel & Tourism Management, Kyung Hee University, Seoul, Republic of Korea
Abstract
Although virtual tourism has recently been introduced in numerous areas, it is still regarded as a gimmick because whether this currently rising demand will last longer than a year remains unknown. Regarding virtual tourism’s main pillar—technology—and potential weakness—difficulty developing an intimate experience—the current study incorporates key elements of the technology acceptance model (TAM), the unified theory of acceptance and use of technology model (UTAUT) and the attention, interest, desire, and action model (AIDA), to create a novel model focused on the need for intimacy. In addition to offering a theoretical foundation for future academics addressing a similar situation, the findings in this research have managerial implications, as the study recommends measures for reviving the tourism industry’s boom. These findings can therefore foster both the tourist industry and local governments; they highlight the necessity for local governments to use modern technologies to dispense tourism resources rationally.
Subject
Tourism, Leisure and Hospitality Management,Education
Reference130 articles.
1. Impact of COVID-19 pandemic on sustainability determinants: A global trend
2. Abdelkader O. A., Rabi M. H. (2019). Exploring the general awareness of young users according to AIDA model applied to social networking ads. Journal of Theoretical and Applied Information Technology, 97(6), 1693–1703. http://www.jatit.org/volumes/Vol97No6/4Vol97No6.pdf
3. Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献