Modeling Golfers’ Revisit Intention: An Application of the Theory of Reasoned Action

Abstract

Based on the theory of reasoned action, this study examines the factors that affect the revisit intention of Chinese golfers. It focuses on the mediating effects of place attachment on the golfers’ perception of golf-course employee attitudes and destination distinctiveness. To test the conceptual model, a survey of 494 Chinese golfers was conducted using factor analyses and structural equation modeling. The article further applied a bootstrapping method to test the mediating effects of place attachment. The results indicate that the revisit intention was influenced by the golfers’ perceptions of employee attitudes, destination distinctiveness, and place attachment. It was also found that place attachment mediated these relationships. Finally, the theoretical contributions and industrial implications were discussed.