Affiliation:
1. National University of Ireland, Maynooth
Abstract
Generation Y are the first generation to fully put the process of `prosumption' into practice. Individuals are proactively seeking to generate and share creative outputs as a result of their online activities, and this produces a set of fundamental questions for business librarians, information management specialists and consultants: does our profession adhere to a logic of service- delivery, which is rapidly becoming obsolete in the context of service- innovation. Suggestions for how information specialists (called librarian 2.0 in this article) can participate in the creation of value for users are offered.
Subject
Economics, Econometrics and Finance (miscellaneous),Business, Management and Accounting (miscellaneous),Business and International Management
Cited by
11 articles.
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