Competitive intelligence in Spain

Abstract

This study presents the main results of a survey of a sample of Spanish firms which include competitive intelligence and/or technology watch (TW) services in their organigrams or which are consumers of such intelligence products. The objectives were to acquire information on (i) the model (whether centralized or decentralized) of their intelligence services and personnel and their consumption of external intelligence consulting services and TW platforms; (ii) the methods they use to determine what information they need; (iii) the means they use to obtain that information; (iv) areas in which they seek information (competitors, consumers, economic situation, etc.); (v) their methods of analysis; (vi) the products generated by that analysis; and (vii) how they promote intelligence tasks internally. The results and the main conclusions are provided in the corresponding sections.