Playing with meaning: using cartoons to disseminate research findings

Abstract

Cartoons are a ubiquitous form of visual communication. Yet they are often overlooked in methodological debates about dissemination. In this article, the potential of cartoons as a vehicle for processing and transmitting qualitative research findings is explored and some methodological advantages and concerns of using cartoons in this way are outlined. Discussion stems from a small-scale, experimental ‘knowledge transfer’ project located within a larger qualitative study about higher functioning men and women with dementia who campaign for social change. It concludes that cartooning can bring to life in a playful way serious issues, but as form of visual communication, cartoons are not for everyone, and must therefore be used judiciously to disseminate research findings.