Negotiating with gatekeepers to get interviews with politicians: qualitative research recruitment in a digital media environment

Abstract

This article tackles the puzzle of the best practices to acquire an interview with a politician. It seeks to assist researchers who must persuade gatekeepers in busy political offices to present an elected representative with an interview request. Our research is based on a copious review of the literature and is punctuated by fresh insights collected via interviews with 32 academics, journalists and political staff in six countries. We argue that researchers must tailor their approach when placing interview requests to elected officials and make careful use of email, websites, social media and online reputation management. For ease of reference three summary tables are presented. This synopsis about securing interviews with election candidates and legislators can inform qualitative research recruitment with other types of political elites in a rapidly evolving digital environment.