Visualizing Stakeholder Influence — Two Australian Examples

Abstract

This paper introduces and illustrates a tool, the Stakeholder Circle™, for measuring and visualizing stakeholder influence on managing projects drawing upon two case study examples. Development of the tool was based upon stakeholder and project management theory and it extends our appreciation of the potential impact that stakeholders may exert that unearths vital risk management and customer relationship implications for the project management profession. Using a case study and action learning approach, this paper draws upon emerging project management and wider strands of management decision-making literature. The paper is exploratory in nature and the case studies used provide a useful vehicle for reflection and sense making.