Program Management Within Digital Transformation: The Emerging Importance Of Technology Architecture, Product Management, and Human Capital Transformation

Abstract

Organizations invest in digital transformation (DT) programs to digitize, digitalize, and integrate products, processes, services, and data. This research explores the management disciplines, both accepted and emerging, underlying program management in the context of DT. Case analyses from two DT programs explore program management elements. Findings suggest strong support for the existing program disciplines of governance, benefits management, and change management. Three disciplinary elements also emerged—aligning multiple digital architectures, developing product management capabilities, and transforming human capital in low-code environments. Research into DT programs has much to contribute to our understanding of program management and successful DT initiatives.