Strategic versus Operational Planning in Small Retail Firms-Reference-Cited by-同舟云学术

Strategic versus Operational Planning in Small Retail Firms

Published:1985-01 Issue:3 Volume:10 Page:7-16
ISSN:0363-9428
Container-title:American Journal of Small Business
language:en
Short-container-title:American Journal of Small Business

Author:

Robinson Richard B.¹,Logan John E.¹,Salem Moragea Y.²

Affiliation:

1. University of South Carolina.

2. Business Planning, Ministry of Economic Development, Libya.

Abstract

This paper reports some of the results of a study of operational and strategic planning practices in 81 independent grocery stores in South Carolina. High levels of operational planning were associated with significantly higher performance for three of the four performance measures employed. Long range planning alone was associated with significantly higher performance for only one of the variables employed.

Publisher

SAGE Publications

Link

http://journals.sagepub.com/doi/pdf/10.1177/104225878501000301

Reference25 articles.

1. Measuring organizational performance in the absence of objective measures: The case of the privately-held firm and conglomerate business unit

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