Doorstep Interactions and Interviewer Effects on the Process Leading to Cooperation or Refusal

Abstract

This article presents an analysis of interviewer effects on the process leading to cooperation or refusal in face-to-face surveys. The focus is on the interaction between the householder and the interviewer on the doorstep, including initial reactions from the householder, and interviewer characteristics, behaviors, and skills. In contrast to most previous research on interviewer effects, which analyzed final response behavior, the focus here is on the analysis of the process that leads to cooperation or refusal. Multilevel multinomial discrete-time event history modeling is used to examine jointly the different outcomes at each call, taking account of the influence of interviewer characteristics, call histories, and sample member characteristics. The study benefits from a rich data set comprising call record data (paradata) from several face-to-face surveys linked to interviewer observations, detailed interviewer information, and census records. The models have implications for survey practice and may be used in responsive survey designs to inform effective interviewer calling strategies.