Perception of Emergent Leaders’ Faces and Evolution of Social Cheating: Cross-Cultural Experiments

Abstract

The aim of the present study was to investigate whether neutral faces of individuals with different propensities for leadership may convey information about their personal qualities, and are there impacts of sex, population and social environment on the facial perception. This study is based on a previous experiment ( Rostovtseva et al., 2022 ), where emergent leadership in the context of male group cooperation was investigated in Buryats (Mongolian population of Siberia). In the previous study three behavioural types of participants were revealed: non-leaders, prosocial leaders and leaders-cheaters, each having a set of distinguishing personality, communicative, and cooperative features. In the current study, three composite portraits representing different leadership qualities of Buryat men from the prior experiment were created. The composites were then scored on a number of traits by male and female Russian and Buryat independent raters ( N = 435). The results revealed that ratings on masculinity, physical strength, dominance, competitiveness, and perceived leadership were positively correlated, while perceived trustworthiness was negatively associated with these traits. However, the composite portraits of actual leaders generally were scored as more trustworthy, masculine, and physically strong, with the prosocial leaders’ portrait being perceived as healthier than others. Surprisingly, the composite of leaders-cheaters was scored as the most trustworthy and generous, and the least competitive than others. No significant effects of raters’ sex, origin, or degree of familiarity with Mongolian appearance were revealed. We conclude that static facial morphology contributes to appearing trustworthy, which may allow exploitation of others.