Sustainable rural healthcare and social franchisee selection – an India study
Author:
Affiliation:
1. Department of Marketing, T.A. Pai Management Institute, Manipal, Karnataka, India.
2. Department of Product Innovation Management, Faculty of Industrial Design Engineering, Delft University of Technology, The Netherlands.
Publisher
SAGE Publications
Subject
Marketing,Strategy and Management,Pharmacology, Toxicology and Pharmaceutics (miscellaneous),Medicine (miscellaneous)
Link
http://journals.sagepub.com/doi/pdf/10.1177/1745790411411264
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