Connecting to patients via social media: A hype or a reality?-Reference-Cited by-同舟云学术

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Connecting to patients via social media: A hype or a reality?

Published:2013-02 Issue:1 Volume:13 Page:14-23
ISSN:1745-7904
Container-title:Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing
language:en
Short-container-title:Journal of Medical Marketing

Author:

Huang Edgar¹,Dunbar Christina L¹

Affiliation:

1. School of Informatics and Computing, Indiana University on the Indianapolis campus, IN, USA

Publisher

SAGE Publications

Subject

Marketing,Strategy and Management,Pharmacology, Toxicology and Pharmaceutics (miscellaneous),Medicine (miscellaneous)

Link

http://journals.sagepub.com/doi/pdf/10.1177/1745790413477647

Reference25 articles.

1. Consumer Empowerment in Health Care Amid the Internet and Social Media

2. Social Media: Ubiquitous Community and Patient Engagement

3. Media Lab Uses Videos, Comics, and More to Help People Understand Health Issues

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