How the public views hospital advertising: An empirical analysis-Reference-Cited by-同舟云学术

How the public views hospital advertising: An empirical analysis

Published:2011-11 Issue:4 Volume:11 Page:320-330
ISSN:1745-7904
Container-title:Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing
language:en
Short-container-title:Journal of Medical Marketing

Author:

Moser H Ronald¹,Freeman Gordon L²

Affiliation:

1. Department of Business Administration, Labry School of Business Administration & Technology, Cumberland University, Labry Hall, P.O. Box 103, Lebanon, Tennessee 37087, USA.

2. Department of Information Systems, Jennings A. Jones College of Business, Middle Tennessee State University, P.O. Box 284, Murfreesboro, Tennessee 37132, USA.

Publisher

SAGE Publications

Subject

Marketing,Strategy and Management,Pharmacology, Toxicology and Pharmaceutics (miscellaneous),Medicine (miscellaneous)

Link

http://journals.sagepub.com/doi/pdf/10.1177/1745790411429720

Reference24 articles.

1. Physician Attitudes About Advertising Are Changing

2. The use of marketing plans and advertising among accounting firms: Is this profession a viable candidate for marketing?

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1. Direct-to-Consumer Hospital Advertising and Domestic Medical Travel in the United States;Journal of Healthcare Management;2020-01

2. Why Do So Few Consumers Use Health Care Quality Report Cards? A Framework for Understanding the Limited Consumer Impact of Comparative Quality Information;Medical Care Research and Review;2018-05-10

3. Hospital Advertising, Competition, and HCAHPS: Does It Pay to Advertise?;Health Services Research;2016-08-22