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Facebook advertisements and purchase of weight-loss products

  • Published:2013-11 Issue:4 Volume:13 Page:201-211
  • ISSN:1745-7904
  • Container-title:Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing
  • language:en
  • Short-container-title:Journal of Medical Marketing

Author:

Raghupathi Viju1,Fogel Joshua1

Affiliation:

1. Department of Finance and Business Management, Brooklyn College, City University of New York, Brooklyn, USA

Publisher

SAGE Publications

Subject

Marketing,Strategy and Management,Pharmacology, Toxicology and Pharmaceutics (miscellaneous),Medicine (miscellaneous)

Cited by 9 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Indonesian Sound Errors in Television Advertisements;Mimbar Ilmu;2024-05-24

2. A study of the influence of different opinion leaders on the evolution of followers' views in social e-commerce networks;2021 20th International Symposium on Distributed Computing and Applications for Business Engineering and Science (DCABES);2021-12

3. Consumer Advertising and Health Communication;The Routledge Handbook of Health Communication;2021-08-26

4. Exploring the Social Networks’ Use in the Health-Care Industry: A Multi-Level Analysis;International Journal of Environmental Research and Public Health;2021-07-08

5. Can opinion leaders through Instagram influence organic food purchase behaviour in Saudi Arabia?;Journal of Islamic Marketing;2021-02-11
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