Perception of physicians towards pharmaceutical promotion in India-Reference-Cited by-同舟云学术

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Perception of physicians towards pharmaceutical promotion in India

Published:2013-04-10 Issue:2 Volume:13 Page:82-92
ISSN:1745-7904
Container-title:Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing
language:en
Short-container-title:Journal of Medical Marketing

Author:

Handa Meenakshi¹,Vohra Anupama²,Srivastava Vinita³

Affiliation:

1. University School of Management Studies, Guru Gobind Singh Inderprastha University, Delhi, India

2. Faculty of Management Studies, University of Delhi, Delhi, India

3. Department of Management Studies, ITS-Management and IT Institute, Mohan Nagar, Ghaziabad 201012, Uttar Pradesh, India

Publisher

SAGE Publications

Subject

Marketing,Strategy and Management,Pharmacology, Toxicology and Pharmaceutics (miscellaneous),Medicine (miscellaneous)

Link

http://journals.sagepub.com/doi/pdf/10.1177/1745790413480519

Reference22 articles.

1. Predicting the effects of physician-directed promotion on prescription yield and sales uptake using neural networks

2. Pharmaceutical Promotion Tools — Their Relative Importance

3. Review of literature on the factors affecting drug prescribing

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3. Impact of COVID-induced Stressors on Job Performance of Medical Representatives: Evaluation of Mediating Role of Job Stress;Jindal Journal of Business Research;2023-06-11

4. Decoding a Doctor’s Prescription: A Study;Jindal Journal of Business Research;2023-04-01

5. Factors Influencing the Physician Prescribing Behaviour of Medicines in Developed and Developing Countries: A Systematic Review;Journal of Integrative Nursing and Palliative Care;2023

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