A qualitative study exploring medical representatives’ views on current drug promotion techniques in Yemen
Author:
Affiliation:
1. School of Pharmaceutical Sciences, Universiti Sains Malaysia, Minden, Malaysia
2. Social & Administrative Pharmacy, College of Pharmacy, Qatar University, Qatar
Publisher
SAGE Publications
Subject
Marketing,Strategy and Management,Pharmacology, Toxicology and Pharmaceutics (miscellaneous),Medicine (miscellaneous)
Link
http://journals.sagepub.com/doi/pdf/10.1177/1745790412445295
Reference15 articles.
1. Empirical uncertainty and moral contest: A qualitative analysis of the relationship between medical specialists and the pharmaceutical industry in Australia
2. A Social Science Perspective on Gifts to Physicians From Industry
3. The Devil Is in the Details: The Pharmaceutical Industry’s Use of Gifts to Physicians as Marketing Strategy
4. Physicians and the Pharmaceutical Industry
Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. A systematic review of the influence of medical representatives and promotional tools on prescribing;International Journal of Pharmaceutical and Healthcare Marketing;2017-11-06
2. Health Professionals “Make Their Choice”: Pharmaceutical Industry Leaders’ Understandings of Conflict of Interest;Journal of Bioethical Inquiry;2017-09-14
3. Physicians’ perceptions of medical representative visits in Yemen: a qualitative study;BMC Health Services Research;2013-08-20
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