Affiliation:
1. department of hospitality management in the Whittemore School of Business and Economics, University of New Hampshire.
Abstract
Tourism recovery after a natural disaster depends on the extent of damages, the efficiency with which facilities are brought back on-line, and the effectiveness of marketing to advertise the destination's status. Several valuable lessons can be learned from the way tourism partners reacted during the first critical months after Hurricane Iniki struck Hawaii: be flexible; plan for action; see the big picture; get the word out as soon as possible when you're open and ready for business; install a telephone hot line; keep members of the media informed; update travel agents and other travel partners on the status of the recovery effort; and make sure travel agents and the media get to see the extent of the recovery.
Subject
Tourism, Leisure and Hospitality Management
Cited by
41 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献