Modelling a contradiction-oriented design approach for innovative product design

Abstract

Without creativity in design, there is no potential for innovation. This article investigates the role of contradictions in enhancing creativity in product design. Based on the inventive principles of the Theory of Inventive Problem Solving, this article presents a novel design method by integrating technical and physical contradiction analysis methods into the conceptual design activities of new product development. Although the importance of innovative design is widely recognised, there is a lack of systematic and effective design-thinking processes that can cover all conceptual design activities. To address this gap, this study presents a clear problem-solving model to aid innovative product design based on the contradiction-oriented concept. A case study is employed to illustrate the proposed method, and the results demonstrate that it can help designers produce more creative outcomes in product design.