The Impact of Market Orientation on Patient Safety Climate Among Hospital Nurses

Author:

Weng Rhay-Hung1,Chen Jung-Chien2,Pong Li-Jung3,Chen Li-Mei4,Lin Tzu-Chi5

Affiliation:

1. Department of Long Term Care, National Quemoy University, Kinmen, Taiwan, Republic of China

2. Department of Nursing, Chest Hospital, Tainan, Taiwan, Republic of China

3. Office of Deputy Superintendent, Tainan Municipal Hospital, Tainan, Taiwan, Republic of China

4. Department of Nursing, Tainan Municipal Hospital, Tainan, Taiwan, Republic of China

5. Department of Nursing, Chi Mei Medical Center, Tainan, Taiwan, Republic of China

Abstract

Improving market orientation and patient safety have become the key concerns of nursing management. For nurses, establishing a patient safety climate is the key to enhancing nursing quality. This study explores how market orientation affects the climate of patient safety among hospital nurses. We proposed adopting a cross-sectional research design and using questionnaires to collect responses from nurses working in two Taiwanese hospitals. Three-hundred and forty-three valid samples were obtained. Multiple regression and path analyses were conducted to test the study. Market orientation was defined as the combination of customer orientation, competitor orientation, and interfunctional coordination. Customer orientation directly affects the climate of patient safety. Although the findings only supported Hypothesis 1, competitor orientation and interfunctional coordination positively affected the patient safety climate through the mediating effects of hospital support for staff. Health care managers could encourage nurses to adopt customer-oriented perspectives to enhance their nursing care. In addition, to enhance competitor orientation, interfunctional coordination, and the patient safety climate, hospital managers could strengthen their support for staff members.

Publisher

SAGE Publications

Subject

Health Policy

Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Evaluation of Patient Safety Climate from of Nurses in Health Institutions;Sağlık Bilimleri Üniversitesi Hemşirelik Dergisi;2023-12-13

2. The Roles of Nurses as Marketers: A Literature Review;Journal of Health Management;2023-06

3. Improving pharmacy performance through market orientation and the implementation of expanded pharmacy services;Health Marketing Quarterly;2022-05-10

4. Market orientation and corporate performance in the health industry;Management & Marketing. Challenges for the Knowledge Society;2022-03-01

5. Boosting Perceived Customer Orientation as a Driver of Patient Satisfaction;Journal for Healthcare Quality;2020-09-04

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3