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Fashion Opinion Leadership and Media Exposure among College Women in India

  • Published:1988-03 Issue:3 Volume:16 Page:183-194
  • ISSN:0046-7774
  • Container-title:Home Economics Research Journal
  • language:en
  • Short-container-title:

Author:

Chowdhary Usha,Dickey Lois

Publisher

Wiley

Subject

Sociology and Political Science,Cultural Studies

Reference24 articles.

1. The innovative communicator in the diffusion process;Baumgarten;Journal of Marketing Research,1975

2. Informational sources in the adoption process of new fabrics;Beal;Journal of Home Economics,1957

3. Chowdhary , U. 1984 Fashion process as related to media exposure, social participation and attitude toward change among college women in India

4. Cinema and social development;Dhar;Indian and Foreign Review,1981

Cited by 11 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. eWOM: The Rise of the Opinion Leaders;Social Commerce;2019

2. Hedonic and utilitarian shopping motivations of fashion leadership;Journal of Fashion Marketing and Management: An International Journal;2010-05-11

3. Relationships among fashion consumer groups, locus of control, boredom proneness, boredom coping and intrinsic enjoyment;International Journal of Consumer Studies;2007-01

4. Correlates of apparel significance among older men and women;Journal of Consumer Studies and Home Economics;2000-09

5. Use of the Need for Uniqueness Scale to Characterize Fashion Consumer Groups;Clothing and Textiles Research Journal;2000-09
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