How DMOS Respond to the COVID-19 Pandemic: The Case of Los Angeles

Author:

Leung Xi Y.1,Zhang Huiying2,Bai Billy2

Affiliation:

1. University of North Texas, Denton, USA

2. University of Nevada, Las Vegas, USA

Abstract

Destination marketing organizations (DMOs) are key players in destination crisis management. This case study applies the theoretical background regarding destination crisis management in exploring the role of DMO in managing Los Angeles as a destination. Based on an interview and documentation, the case explicates the recovery efforts led by Los Angeles Tourism & Convention Board (LATCB) in response to the COVID-19 pandemic. The case offers valuable information and important insights for destinations to manage future crises and disasters.

Publisher

SAGE Publications

Reference30 articles.

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2. AirTalk. (2020, April 21). New report dives deep into the economic impact of COVID-19 on Los Angeles county. Southern California Public Radio. Retrieved August 6, 2020, from https://www.scpr.org/programs/airtalk/2020/04/21/65538/exploring-the-economic-impact-of-COVID-19-on-los-a/

3. Baertlein L. (2020, May 17). California seniors get free restaurant meals delivered under new program. Reuters. Retrieved August 6, 2020, from https://www.reuters.com/article/us-health-coronavirus-california-restaur-idUSKBN22T0BV

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5. Casiano L. (2020, July 1). California Gov. Newsom orders bars to close, restaurants to halt indoor dining in LA, other counties. Fox News. Retrieved April 10, 2021, from https://www.foxnews.com/us/coronavirus-california-newsom-bars-close-restaurants-indoor-dining-los-angeles-halted

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