Overtourism in A Luxury Mountain Town: The Case of Telluride, Colorado

Author:

Taylor Lorraine L.1

Affiliation:

1. Fort Lewis College, Durango, CO, USA

Abstract

As the Sales Manager for Revelation Resort in Telluride, Colorado, Ben Sullivan noticed significant changes in the community and hospitality industry as tourists flocked to the area in 2021. Affordable housing had long been an issue, but real estate sales swelled from the Covid-19 pandemic and residents were being pushed out of the community. The subsequent labor shortage left businesses struggling to find employees and also maintain five-star service standards. Telluride started to exhibit symptoms of over tourism. As a long-time resident and leader in the hospitality industry, Sullivan was set to weigh in on possible solutions. The purpose of this study is to consider the personal and professional impacts of a tourism destination that is experiencing an imbalance within sustainable development principles.

Publisher

SAGE Publications

Reference36 articles.

1. Blevins J. (2021a). Coronavirus drives spike in sales on Colorado mountain homes. The Colorado Sun. https://www.usnews.com/news/best-states/colorado/articles/2021-01-03/coronavirus-drives-spike-in-sales-of-colorado-mountain-homes

2. Blevins J. (2021b). Record-breaking real estate frenzy is changing the culture of Colorado’s mountain towns as locals are priced out. The Colorado Sun. https://coloradosun.com/2021/05/11/colorado-resort-towns-real-estate-records-pricing-out-locals/

3. Blevins J. (2021c). Survey of Colorado’s high-country residents a ‘wake-up call’ on the devastating implications of the affordable housing crisis. The Colorado Sun. https://coloradosun.com/2021/06/23/cast-nwcog-survey-mountain-town-affordable-housing-crisis/

4. Blevins J. (2021d). Colorado mountain towns say they can’t handle any more tourists amid labor, housing crises. The Colorado Sun. https://coloradosun.com/2021/07/13/colorado-tourismmarketing-resort-communities-housing-labor/

5. Blevins J. (2021e). Flooded with tourists, Colorado mountain towns are starting to limit short-term rentals to combat housing crisis. The Colorado Sun. https://coloradosun.com/2021/07/26/short-term-rentals-colorado-mountains-tourism-housinglabor/

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