Revenue Management and The Runnin’ Rebels: A Case Study of Willingess-to-Pay for College Sports-Reference-Cited by-同舟云学术

Revenue Management and The Runnin’ Rebels: A Case Study of Willingess-to-Pay for College Sports

Published:2024-03 Issue:1 Volume:12 Page:11-19
ISSN:2164-9987
Container-title:Journal of Hospitality & Tourism Cases
language:en
Short-container-title:Journal of Hospitality & Tourism Cases

Author:

Binesh Nasim¹,Belarmino Amanda²,Shoemaker Stowe²

Affiliation:

1. University of Florida, Gainesville, USA

2. University of Nevada, Las Vegas, USA

Abstract

This case study was done in 2018 per request of UNLV Athletics. Pricing recommendation for UNLV Football tickets for the home side of the new Allegiant stadium were generated using a survey of 598 adults, the majority of whom were UNLV alumni. Pricing recommendation was based on the responses with football as their first or second favorite sport ( n = 304). Sections C109-C115 showed the highest willingness-to-pay and highest recommended price. Sections 101-105 had the lowest willingness-to-pay and recommended price. The chance of purchasing a parking pass was higher for those interested in buying a ticket in sections C109-C115.

Publisher

SAGE Publications

Link

https://journals.sagepub.com/doi/pdf/10.1177/21649987241241918

Reference31 articles.

1. Perspectives on the 21st Century Urban University from Singapore – A viewpoint forum

2. Akers M. (2020). UNLV football, men’s basketball season tickets to be digital. Las Vegas Review Journal. https://www.reviewjournal.com/sports/unlv/unlv-football-mens-basketball-season-tickets-to-be-digital-2013557/

3. Allegiant Stadium. (2021). UNLV football. Allegiant Stadium. https://www.allegiantstadium.com/events/category/unlv-football.

4. Allen T. (2021, September 13). U.S. News & world report: UNLV again named nation’s most diverse campus. UNLV Website. https://www.unlv.edu/news/release/us-news-world-report-unlv-again-named-nations-most-diverse-campus

5. Anderson M. (2016, October 14). UNLV coach Tony Sanchez elated about what new stadium could mean to his program. Las Vegas Review Journal. https://www.reviewjournal.com/sports/unlv/unlv-football/unlv-coach-tony-sanchez-elated-about-what-new-stadium-could-mean-to-his-program/