Young Adult Preferences for Physician Decision-Making Style in Japan and the United States

Author:

Alden Dana L.1,Merz Miwa Y.2,Akashi Jun3

Affiliation:

1. University of Hawai‘i, Honolulu, Hawai‘i, USA

2. College of Business, Department of Marketing and Decision Sciences, San Jose State University, San Jose, California, USA

3. University of Marketing and Distribution Sciences, Kyoto, Japan

Abstract

Studies in Japan and the United States investigate preferences for patient–physician decision-making style among young adults in the context of a primary care clinic visit for an upper respiratory infection. A treatment scenario described 1 of 3 decision-making styles: a young adult and doctor using a passive (physician decides), shared (patient and physician decide together), or autonomous (patient decides from a set of medically appropriate alternatives) decision-making style. Unexpectedly, Japanese respondents evaluated the autonomous interaction most positively. US respondents evaluated the shared decision-making scenario most positively. Overall, despite large cultural differences, both country samples favored higher participation in decision making. These results suggest that passive patient approaches are falling out of favor as patient-centered care expectations diffuse globally, even in traditionally hierarchic societies with high levels of respect for authority. The implications of these findings along with managerial implications and suggestions for future research are presented.

Publisher

SAGE Publications

Subject

Public Health, Environmental and Occupational Health

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