The Industry as Pusher-Reference-Cited by-同舟云学术

The Industry as Pusher

Published:1974-07 Issue:3 Volume:4 Page:238-242
ISSN:0022-0426
Container-title:Journal of Drug Issues
language:en
Short-container-title:Journal of Drug Issues

Author:

Bowes Reginald

Abstract

This paper presents a firsthand description of the problems within the pharmaceutical industry concerning advertising and promotional practices from the perspective of a former advertising agency representative. Several of the questions and answers during this presentation deal with specific advertising and promotional practices and suggested remedies to improve the direction of these campaigns.

Publisher

SAGE Publications

Subject

Psychiatry and Mental health,Public Health, Environmental and Occupational Health,Health(social science),Medicine (miscellaneous)

Link

http://journals.sagepub.com/doi/pdf/10.1177/002204267400400310

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